In this article, we are going to overview the top 10 most innovative web design trends in 2022.
Because of our confinement, we are constantly improving our digital consumption. What worked in the past may no longer be effective. Every day, the amount of time we spend in front of a screen grows. The pandemic accelerated the pace of such a trend. As a result, we’re searching for and purchasing goods and services in digital transactions in greater numbers. The field of digital marketing is now more than ever a cornerstone in today’s society.
The year 2022 promised to be a tumultuous year from all angles, particularly in the digital realm, and it fulfilled that promise. Therefore, it’s critical to be informed of up-and-rising trends in web design to improve your digital marketing.
#1 Hero Images
The so-called hero image (the main image on a site) has been proven to be a successful method of producing early excitement among the visitors you want to target. In some circumstances, you can use images that take up the entire page to have the most impact.
The first step towards developing and leveraging this resource effectively is to capture the user’s attention.
#2 Content That Constantly Changes
This dynamic content trend was one of the hottest stuff in 2021. If you haven’t already implemented it this year, you definitely should.
Dynamic content gives users a better experience and incentivizes them by showing customized and dynamic information depending on their interests, past browsing, and location, among other things.
#3 Interactions on a Micro Level
It’s sometimes all in the details, and micro-interactions are an intriguing way to increase recall and engagement by improving the user’s experience. Short and brief animations that guide users through their engagement with your website can help them complete the action you want.
Some of these have been a part of your site designs for a long time (color-changing links, rollover, or changing the cursor picture based on its location). But today you can apply these small tricks to icons and web elements in much more inventive ways.
#4 Spaces That Are Clean and Clear
The majority of modern web page designs are easy to read and have a minimalist style. Larger, clearer content with straightforward statements makes for more effective web pages.
Avoid distractions and delete any extraneous aspects that may overwhelm consumers with information and cause them to lose interest.
#5 Dark Mode – One of the Innovative Web Design Trends
Let’s keep the story on the path of a clean and simple design style. In a world of visual gloom, minimalism reigns supreme. Several social networks and mobile devices have already introduced dark mode, which significantly decreases the impact on users’ vision, making their experience much more pleasant and, above all, long-lasting.
It’s one of the most important and innovative web design trends that web designers should incorporate this year.
#6 Content Tailored to the Individual
In 2022, websites will no longer be deemed static. You’ll be able to serve information tailored to each user based on their browsing history (having the user’s permission in mind). Your audience can now return to a previous web page and find a whole other web page with different information or products. This increases the number of marketing and sales opportunities.
For, say, eCommerce sites, personalized content is critical to increase conversions because it allows marketers to focus on products that are of particular interest to certain users.
#7 Accessible Sites and Localized SEO
In SEO optimization, the localization of current information is a deciding factor. For Google searches, more relevant, responsive searches and conveniently accessible geography data are essential.
The reality is that we no longer simply use computers to browse, but also a variety of other gadgets, which we utilize in a variety of ways. Your sites must adapt these tools into your web pages to ensure a smoother journey for all of your users, from SEO by voice search to other accessibility tools designed for people with disabilities.
#8 Voice Search Engine Optimization
While how people view and browse your pages is crucial, you must also consider how they access certain pages. The new aspects that affect digital marketing have an impact on web design.
SEO and the coming voice search trend are two of the most important tools that will have an impact on your web design. Siri, Alexa, and Google are tools that are becoming increasingly important in the search for relevant information and content. Thus, it’s a topic that shouldn’t be overlooked in your web design.
#9 Interactive Content Continues to Pique People’s Curiosity
Branded games, e-books, infographics, as well as interactive emails – are especially popular nowadays. They create more engaging and intuitive email campaigns with the help of VerticalResponse by doing things your subscribers would never expect – are illustrations of content that’s considered interactive. Make sure your customers don’t receive too much information that leads them away from the path you want them to follow. How many campaigns have you seen that include interactive elements like a branded game or discount codes?
Interactive content such as polls, surveys, and interactive Q&As on social media are examples of interactive content that keep your audience interested while also letting you know what they enjoy and don’t like as a brand. Make sure that the interactive tools you choose don’t slow down your website.
#10 Smartphones Continue to Reign Supreme
The fact that the vast majority of your audience navigates from mobile devices is making mobile-friendly websites critical in 2022. It’s not just about making responsive websites. It’s also about creating clean, straightforward designs that are simple to access and utilize for users (thinking about the ‘fat finger’ syndrome or mobile usability).
When you employ dynamic scrolling, your web pages will load faster and deliver a better user experience.
Innovative Web Design Trends Conclusion
All of these trends are creative ways to enhance conversions and sales this year. But you must first figure out which one will work best with your brand’s marketing efforts and, as a result, increase your ROI.
To figure out which innovative web design trends are best for you, keep your goals in mind. Don’t be afraid to branch out and try new things. Understanding your clients will assist your brand in developing the finest plan, as well as determining which trends to improve your web design in 2022.