In today’s world, web design is not just about creating appealing websites and web apps. It’s about providing top-notch usability and a great user experience. AI software development services are now playing a crucial role in the web design space as they empower web designers and developers to build smarter solutions faster and with less effort.
Learn how using AI in web design can help you create your next great web product.
Why You Should Use AI Development Services for Web Design
Let’s say you own an online store selling hair care products. Why would customers choose your hair dyes over dozens of competitors? You might argue that your products are safe, eco-friendly, long-lasting, etc. However, so does everybody else.
Now imagine you’ve added a tool that lets your customers “try on” different hair colors in real-time on your website. All they have to do is turn on their camera, and AI will do the rest — detect their face and hair and change the original hair color to the selected sample. No picture uploading, no registering — everything’s on the go.
While AI-powered apps for virtually trying on different hairstyles or makeup are not entirely new, integrating this feature directly into a website can be a game-changer. It could make your product truly unique — and this is not just a figure of speech.
In fact, this isn’t a hypothetical example. It’s a real AI application built by a United States-based AI development company called DevTeam.Space for a men’s hair dye vendor. Why am I sharing this? To show how AI application development services can set your website apart from the competition and elevate the user experience.
Integrating custom AI solutions like the one I’ve described is just one of many ways to use AI when creating a website or web app. If you don’t have an in-house AI development team, implementing such a feature will likely require you to hire AI developers or outsource the project to a partner who provides AI/ML development services.
Meanwhile, there are many other, ‘low-code’ or ‘no-code’ ways to leverage AI in web design, which we’ll explore in the next section.
How to Design a Website with AI
Ready to evaluate the potential of AI software development services for web design? Let’s take a look at how you can incorporate various AI tools, ranging from image generators to website builders, into your work.
Option #1: Use AI for Gathering Ideas
As a designer, your visual experience already empowers you to generate creative ideas. While we don’t dismiss your design skills and knowledge of trends, you might still find AI to be helpful for ideation, brainstorming, or just providing inspiration.
AI tools like Adobe Sensei and Canva can analyze existing designs from websites, design libraries, and portfolios to offer website layouts. These tools can examine templates and design elements and pick ones that align with your industry and target audience.
Option #2: Use AI for Creating Sitemaps
Creating a sitemap is what should precede a website design phase as it will help you plan your website navigation and content. AI tools like Octopus or Relume can significantly speed up this task and help you plan whatever you need, whether it’s a whole web project, a website’s section, or just some new content blocks for the existing page.
Typically, such AI tools will map out a website based on a description of your company. They will generate key pages and sections. AI can also turn the sitemap into wireframes that can be exported to frameworks like Webflow or React for further manipulations.
Option #3: Use AI for Image Generation
Visual imagery is essential for captivating visitors on a website, especially for businesses where aesthetics is key — think, for example, nail design studios or tattoo salons. Stock photos are a relatively cost-effective option, but it carries the risk of using a picture your potential customers have already seen on other websites. Alternatively, arranging a professional photoshoot can be expensive and time-consuming.
With tools like DALL-E or Midjourney, you can generate unique, high-quality images in seconds. Based on detailed text prompts, AI image generators will bring your boldest ideas to life, whether it’s visuals of intricate nail designs or realistic bicep tattoos.
Option #4: Use an AI Website Builder
Utilizing an AI website builder is yet another method of employing artificial intelligence development services for web design. A good website builder that uses AI will likely suggest you fill out a form or chat with a chatbot about your business and the sort of site you want to build. It’ll configure a site and let you edit things if needed.
You can use AI website builders like Wix or Jimdo to create blogs or online stores selling digital and physical products or services. However, if you need a more complex website or web app with functionality tailored to your specific needs, you may find partnering with a software development company a better option.
Option #5: Use AI to Create Content
With generative AI development services, you can accelerate the content production process. While filling your website entirely with AI-generated text is not ideal, AI tools like ChatGPT or Claude can help you with creating headlines, suggesting blog post ideas, refining existing content for better clarity, and drafting product descriptions.
In addition, AI can analyze keyword trends to make your copy more SEO-friendly, which will ensure your website follows the latest search engine algorithms and make it more visible. While not falling strictly under the web design category, web content is an integral part of website development. AI can be very handy in creating engaging content to improve your website’s appeal.
Conclusion
AI has transformed many industries, including web design. Whether you’re a professional web designer or a beginner, AI development services are here to help you create smarter web products faster than ever before. From recharging your creativity and providing inspiration to streamlining the design process itself, there are multiple ways to use AI tools as your tireless, always-available web design companions.
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